What Does It Mean When Most Mobile Content Execs Don't Use Their Own Services?

from the eat-your-own-dog-food dept

I vaguely recall a very similar study making waves a few years ago, but can't find any trace of it right now. However, a recent study of executives working in the mobile content space found that more than half of those surveyed don't actually use the mobile content they're pitching. Now, there can be plenty of questions about the methodology here, and it's not entirely clear from the wording if they asked specifically about the mobile content from that particular exec's company, or mobile content in general. However, when your own executives can't be convinced to use the product they're supposed to convince others to use, there's a problem. If anything, it suggests that there's been too much hype in "mobile content" and a bunch of execs have jumped on the bandwagon, not because of an interesting product, but because of the hype. That's unfortunate. Mobile content should be a big deal, but it's not as simple as some may think -- and if you have bandwagon-riding execs, a lot of time, effort and money is going to get wasted.

Filed Under: mobile content


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  1. identicon
    DP81, 8 Oct 2007 @ 12:02pm

    I agree that it is important for company execs to be familiar with how their product works and what users can do with it. While it is true that you can understand something without actually doing it, I feel gaining knowledge of user experience can only really be addressed through a company actively using their product along with its customers.

    I work with WidSets, which is a free platform for obtaining and creating widgets that expedite access to mobile content. The company execs helped create the original platform/widgets and continue to use them. We know user experience is critical to driving adoption of mobile content, so the company makes it imperative that everyone use the tools and help create new ones.

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