What Does It Mean When Most Mobile Content Execs Don't Use Their Own Services?

from the eat-your-own-dog-food dept

I vaguely recall a very similar study making waves a few years ago, but can't find any trace of it right now. However, a recent study of executives working in the mobile content space found that more than half of those surveyed don't actually use the mobile content they're pitching. Now, there can be plenty of questions about the methodology here, and it's not entirely clear from the wording if they asked specifically about the mobile content from that particular exec's company, or mobile content in general. However, when your own executives can't be convinced to use the product they're supposed to convince others to use, there's a problem. If anything, it suggests that there's been too much hype in "mobile content" and a bunch of execs have jumped on the bandwagon, not because of an interesting product, but because of the hype. That's unfortunate. Mobile content should be a big deal, but it's not as simple as some may think -- and if you have bandwagon-riding execs, a lot of time, effort and money is going to get wasted.

Filed Under: mobile content


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    jhunter, 5 Oct 2007 @ 7:16am

    too much

    Mobile content is cool, it just costs too damn much. Why am I going to pay $15 month so I can download music videos to my phone when I can get them for free if I just wait to get home? God forbid I try and get the internet on my PDA at $40/month. These are things the mobile carriers should give away to try and attract more customers. I'm month-to-month now and would go right now and change carriers if one would give me Internet on a PDA at a reasonable cost, until then I'm just staying with Verizon because I don't have a contract.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.