Radiohead Tells Fans To Name Their Own Price For Latest Album Downloads; Gives Them A Reason To Pay

from the new-business-models dept

The band Radiohead is apparently coming out with a new album; the first after its original record deal was completed. It appears that, like many other musicians, they're realizing that the traditional recording industry business model doesn't quite make sense for them. While there was some buzz about an apparent hoax website about the band's new album, it turns out the real thing is a bit more interesting. That's because Radiohead is doing two smart things. It's telling fans they can name their own price for digital downloads. You just pay the band however much you think the downloads are worth and they'll be happy. But that's not all (though, that's what most folks are focused on). Rather than just offering up the content, they're also trying to give people a reason to actually buy something else. In this case, it's a "discbox," which will include the new album on both CD and vinyl, as well as an additional CD of seven extra songs and photos, artwork and lyrics. The whole thing will be packaged in a nice container. In other words, the band is following in the footsteps of folks like Trent Reznor, in realizing that the music is promotional for other stuff -- and you can still sell stuff if you make it worthwhile. In this case, Radiohead isn't really selling the "music." After all, you can get that for free. They're selling the full collection of stuff that comes with the music. Funny how it's the musicians, and not the record labels, who seem to realize that adding value and getting people to pay for it is a business model that beats suing fans.

Filed Under: business models, music
Companies: radiohead

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  1. icon
    Mike (profile), 4 Oct 2007 @ 5:24pm

    Re: Big Labels are bad, music should be free- You

    I’m tired of reading comments by people who have bought into the media propaganda that “big labels” and the RIAA are evil.

    Well, then you've been reading some other site. We never said that the RIAA was evil.

    Since when is being against theft deemed such an offense?

    Never. The problem is that you're confused. Infringement is different than theft.

    If you owned an apple stand and person after person came up and kept stealing your apples, you tell me you wouldn’t do any thing to stop it?

    Apples are a tangible product. If someone steals the apple, you no longer have it. If someone *copies* music, that's not true. It's a very different situation. That doesn't mean it's legal, but it does mean that it's different... and it also means that there are other business models you can apply.

    These are all rhetorical questions of course, most people here don’t have the mental capacity or common sense to see all sides of an issue and therefore have the inability to apply rational, objective critical thinking to their decision making and formation of opinions.

    Funny. We discuss this stuff all the time -- and we do it taking into account all sides. But we also are intellectually honest about it. That means not calling infringement theft and not resorting to emotional arguments, but focusing on economic ones.

    We also don't insult people's "mental capacity."

    If you want to play by those rules, I'd have no problem debating you and showing you why you're wrong.

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