by Dennis Yang
Fri, Sep 28th 2007 11:41am
martha stewart living omnimedia
When the executives at Martha Stewart Living Omnimedia redesigned their site this year, they replaced a clean site design with new snazzy one filled with images, flash, and video. Unfortunately, while the redesign looked really pretty, regular users found it impossible to actually find any of the content that they were actually looking for. The web has already been around for more than a decade now, so it's sad to see that companies are still failing to understand why people visit their site and designing sites that people find frustrating to use. Every day, millions of internet users still click on the "skip" to get through the ubiquitous flash introduction screen that still stands as an annoying sentry to many websites. At what point will companies stop repeating the same mistakes over and over and over again? With the "Websites that Suck" awards now entering their 12th year, we're clearly progressing at a very slow rate. At least we're taking baby steps -- it's been awhile since I've seen an animated "under construction" sign.
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