Lowes Tries To Silence Sucks Site For Complaints About Lowes

from the did-someone-call-Streisand's-name? dept

We've covered a variety of cases involving so-called "sucks sites," where someone registers as a domain name the name of a company and appends sucks to the end in order to create a complaint site. Companies have often complained that these sites are trademark violations, but that usually doesn't pass the moron in a hurry test. The latest such case involves home improvement store Lowes. A guy who bought a fence from them was upset that the installers botched the job. Lowes refused to take responsibility, so he set up a site at Lowes-Sucks.com and promptly received a cease and desist from the company claiming trademark violation. While early on, a few companies were able to get sucks sites shut down, it's become a lot rarer, as judges tend to recognize that criticism is perfectly legitimate -- and no one is likely to confuse a sucks site as being endorsed by the company. In the meantime, of course, in sending out such a cease and desist, Lowes has just drawn a lot more attention to the fact that they won't take responsibility for the botched fence install. Wouldn't it have just been better for business to fix the damn fence?

Filed Under: streisand effect, sucks site
Companies: lowes

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Customer Example..., 30 Jan 2008 @ 11:55am

    "Hi Lowe's Employee - I'm have a piece of material, a rake handle, and an old lamp - could you tell me how to make a shabby chic table and chairs out of this by tomorrow I'm having company over? I'm in a hurry" "What? You don't KNOW? What kind of place is this!!"

    This example maybe just a little out-there, but not by far. I loved the Lowe's Christmas commercial where the Associate had to continually guess what the customer was looking for. Now THAT commercial wasn't out-there, it was quite real. The other Christmas commercial got me too where the woman was asked to be the customer's personal shopper for his wife. That too was based on real customers. Yet, if I spend 45 minutes being a personal customer assistant, how do I assist other customers and answer their questions?

    At a morning meeting, our store manager had to re-emphasize that customers do not read directions and that WE were to read the directions directly from the product to the customer. I agree, it's a Do It Yourself store and I can only do so much or give so much product information. What a customer does with it when they go home I cannot control but I'm held responsible for. All for less than $10 an hour.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.