Lowes Tries To Silence Sucks Site For Complaints About Lowes

from the did-someone-call-Streisand's-name? dept

We've covered a variety of cases involving so-called "sucks sites," where someone registers as a domain name the name of a company and appends sucks to the end in order to create a complaint site. Companies have often complained that these sites are trademark violations, but that usually doesn't pass the moron in a hurry test. The latest such case involves home improvement store Lowes. A guy who bought a fence from them was upset that the installers botched the job. Lowes refused to take responsibility, so he set up a site at Lowes-Sucks.com and promptly received a cease and desist from the company claiming trademark violation. While early on, a few companies were able to get sucks sites shut down, it's become a lot rarer, as judges tend to recognize that criticism is perfectly legitimate -- and no one is likely to confuse a sucks site as being endorsed by the company. In the meantime, of course, in sending out such a cease and desist, Lowes has just drawn a lot more attention to the fact that they won't take responsibility for the botched fence install. Wouldn't it have just been better for business to fix the damn fence?

Filed Under: streisand effect, sucks site
Companies: lowes

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  1. identicon
    Travis Weston, 4 Apr 2009 @ 10:19am


    Beginning the week of March 23, 2009, the Store Manager-Delbert Gallagher of Lowe’s in South Burlington began to meet individually with approximately 50+ associates to communicate the loss of hundreds of hours of vacation time. According to the Store Manager and Lowe’s Legal Department this was not a case of poorly written policy. It was a “communication error” received and conveyed by the Store Manager, whom is still employed by Lowe’s. The average hourly rate for Lowe’s Associates at 14.00 per hour saved the organization thousands of dollars not to mention sales floor hours. This was truly a case of a Store Manager wanting to leverage payroll hours and reduce seasonal hiring demands. Ultimately this entire situation off sets the impact of reduced store sales felt by everyone in this economy including lost business absorbed by the new Essex location. Shame on Lowe’s for not protecting its Associates and shame on Lowe’s for even including in these discussions personal responsibility of Associates to be informed of the change in policy.

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