by Mike Masnick
Mon, Sep 24th 2007 5:44am
As the debate over newspaper business models continues to heat up, Vin Crosbie reminds us of an important point: newspapers will never figure out how to adapt to the times if they keep thinking of themselves as newspapers. We had discussed something similar back in my series of economics posts, where I talked about the importance of defining your market based on the benefits you were providing, rather than the product. If you think of yourself as a newspaper, you continue to think about ways to make sure that particular product can make money. If you, instead, think of yourself as a provider of useful news information, then you work on ways to continue to do that, no matter what the final "product" is for delivery. The people who are your customers, users and partners don't care that you're in the newspaper business. They care about the value you add to their lives.
If you liked this post, you may also be interested in...
- PayPal Kills Canadian Paper's Submission To Media Awards Because Article Had Word 'Syrian' In The Title
- Struggling Canadian News Agencies Ask Government For A 'Google Tax'
- Streisand Effect Derails Man's Analog Plan To Buy Up All The Newspapers Detailing His DWI Arrest
- You Have To Distort The Facts Pretty Badly To Argue That Google & Facebook Are Worse For Consumers Than AT&T
- Elton John, Anti-YouTube Crusader, Partners With YouTube For Public Music Competition