Universal Music Thinking Subscription... But In A Way That Will Never Succeed
from the ah,-back-to-this-again dept
Surprisingly, it sounds like Universal Music is trying to take the lead in pushing out just such a subscription service, but the details are lacking. What details there are don't sound particularly promising. Basically, the program would require (yes, require) ISPs and mobile service providers to buy into the program, forcing all customers to opt-in. Effectively, this would be about ISPs and mobile service providers raising the prices on all customers, and offering them access to music in exchange. As you might imagine, that proposal has been something of a non-starter with most ISPs approached by Universal. It's also not clear if other labels would be involved, or if this would be a Universal-only sort of deal (which would also doom it to failure). In the meantime, given Universal Music's recent attempts to squeeze money from everyone they can, whether or not it makes sense, you can pretty much guarantee that the terms on any such proposal won't be too agreeable to anyone... other than Universal Music.