by Mike Masnick

Filed Under:
tech magazines

business 2.0

Business 2.0 Finally Dead... For Real This Time

from the how-very-un-2.0 dept

Business 2.0 has gone through a variety of changes over the years. I still remember when it launched to great fanfare (and silly mysterious billboards along Highway 101) in 1998. At the time, no one could figure out why the world needed another tech business magazine, when pretty much everyone was perfectly satisfied with Wired, Red Herring and Upside. Of course, soon afterwards even more tech business magazines started to show up, including Time Warner's horribly named eCompanyNow and the popular Industry Standard (which launched at about the same time as Business 2.0, if I remember correctly). With the dot com bubble still inflating, these magazines soon were thick with ads, but people began ignoring them, as the articles tended to get worse and worse. Then the the dot com bubble burst, and many of the magazines went out of business in a flash, including The Industry Standard, Red Herring and Upside. Business 2.0 put itself up for sale, hoping to avoid the fate of the others. Time Warner "bought" it, but really just slapped the Business 2.0 name on eCompanyNow -- which had never picked up much of a following.

Then, just as the magazine was starting to get to the point that it was worth paying attention to, the powers that be at Time Warner did the very-un-2.0 move of locking up all Business 2.0 content for non-subscribers -- effectively ensuring that most folks paid little to no attention to the magazine for many years, until the company finally realized that it helps to have readers online and took down the pay wall. While the magazine did some good reporting (and had hired some top-notch reporters) during all of this time, it really was too little too late, as the magazine had missed its prime opportunity to become a voice that matters online. So, it comes as little surprise after all these years that Time Warner is finally shuttering the operation completely, and moving a few remaining staff members over to Fortune Magazine. In the end, it's really rather unfortunate (or ironic?) that a magazine called Business 2.0 never quite figured out the 2.0 business model it needed to survive.

Reader Comments

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  • identicon
    RandomThoughts, 5 Sep 2007 @ 7:53am

    Everyone figured out it wasn't eBusiness, it was business.

    reply to this | link to this | view in chronology ]

  • identicon
    Jerry Freeman, 5 Sep 2007 @ 8:47am

    Business 2.0

    It's really too bad. Although it wasn't the absolute best magazine out there, it was helpful, interesting, and entertaining.

    reply to this | link to this | view in chronology ]

  • identicon
    RandomThoughts, 5 Sep 2007 @ 10:12am

    What is the voice of business that matters online? BusinessWeek? Forbes? Fortune? Wall Street Journal?

    These guys pretty much lock up their content. Teasers of course, but still locked up.

    At times, I think the web is overated, at least for business to business. There are senior executives out there that don't read their emails, much less browse the web.

    reply to this | link to this | view in chronology ]

  • identicon
    Shohat, 5 Sep 2007 @ 10:16am

    Because It's the same business

    Just because now Advertising is big business, doesn't mean it's real business.

    reply to this | link to this | view in chronology ]

  • identicon
    Dr Bob, 5 Sep 2007 @ 6:12pm

    Impact to Subscribers?

    Well, my subscription goes out to Feb 2010 - I had been a long term subscriber to BYTE, which was purchased by CMP, ceased publication and my BYTE subscription was replaced by Business 2.0.

    I wonder what rag they'll substitute for B2.0?

    reply to this | link to this | view in chronology ]

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