No Shortage Of Ideas... It's Successfully Bringing Them To Market That's Tricky
from the always-the-challenge dept
A new study supports this point by showing that in most companies executives are a lot more worried about innovation than invention, saying that they're overwhelmed with ideas. It's successfully executing and putting those ideas into practice in a way that makes money that's so difficult. The study found only 17% of companies where execs were worried about not having the necessary ideas. Instead, most companies were greatly worried with taking those ideas and actually being able to bring them to market successfully. So once again, we're seeing that it's innovation that's the bigger challenge than invention. In fact, it seems that many companies feel that there are too many ideas going around -- and the real challenge is in executing and bringing those ideas successfully to market. So, why is it that our public policy is focused on just the invention process (of which there appears to be too much) while making it more expensive and difficult to execute and bring products to market (which is the real challenge companies are facing)?