by Dennis Yang
Wed, Aug 29th 2007 6:34am
There's a really simple strategy for bands who are worried about the "threat" of file sharing: embrace and add value. That means not freaking out about file sharing, recognizing it's going to happen anyway... and then coming up with ways to add value so that fans will want to pay you anyway. Back in July, Canadian band Stars battled the digital leak of its latest album, In Our Bedroom after the War, by releasing the digital version of their album 3 months early, thereby giving their fans a legitimate path to obtain the already leaked album. Rather than fret about how this would "hurt" them, as the actual release date approaches on September 25th, the band decided to give their fans a reason to buy the physical CD -- they're including a limited edition DVD that chronicles the the band's tour. It's fantastic to see glimmers of hope in the music industry -- from Hip Hop Artists to Trent Reznor. Perhaps soon the music industry will wake up and embrace the changes that are happening to them. At least they're trying now.
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