by Mike Masnick
Wed, Aug 22nd 2007 10:15am
We've joked about ever mobile operator claiming it has the "best" network in some way or another, with each using slightly different descriptions to explain how their's is the best. Sprint and Cingular apparently got into a legal spat about the whole thing, with Cingular wanting the courts to say that claiming it had "the fewest dropped calls" is accurate. Eventually, the Better Business Bureau had to weigh in on which silly marketing claims Cingular could use. The latest, however, is that following all of this legal positioning, AT&T (the rebranded Cingular) is dropping the ad campaign that claims "the fewest dropped calls" perhaps because it's not a claim that can be substantiated well. A variety of studies have shown AT&T's wireless service ranking pretty low on the reliability scale. That said, the whole "dropped call" thing is becoming less and less of an issue. All of the various mobile operators have greatly improved their networks over the last few years, and dropped calls seem to be increasingly rare on any carrier. Sure, they still happen, but with much lower frequency -- so perhaps AT&T is phasing out the campaign because it's just not a big deal to most people any more.
If you liked this post, you may also be interested in...
- Netflix CEO Wary That AT&T's Latest Merger Could Hurt Streaming Competitors
- New Docs Detail How AT&T Planned To Profit Massively By Helping Law Enforcement Spy On The Public
- Despite A Year To Prepare, Wireless Carriers Struggle To Adhere To Weak And Voluntary Cell Phone Unlocking Guidelines
- Verizon Admits Wireless Industry Really Not Competitive, Has No Intention of Lowering Prices
- Wireless Carriers Quietly Admit New 'Price War' With T-Mobile Doesn't Really Exist