Mobile Advertisers Recognizing The Benefit Of Not Spamming People

from the it-took-them-this-long? dept

For many years, there's been talk about the mobile advertising opportunity, with some advertisers practically drooling over the possibility of sending ads directly to users' mobile phones. It wasn't that long ago that the standard example used at many conferences and trade shows was how you'd be walking by a coffee shop and it would send you a text messaging offering you 20% off on a cup of coffee or a free bagel or something. Of course, that ignored the fact that probably 99% of the people hit with that message would consider it intrusive spam, especially if they were on the go. Luckily, though, some early complaints about such services (and the general anger towards spam, popup ads and other intrusive ads) has made it so many mobile advertisers have realized the focus needs to be on pull, rather than push. That is, as people are using mobile phones more and more for local information, there's tremendous value in putting advertisements that might be relevant to users as they're searching -- rather than simply bombarding them at random. The article does note some experiments with more intrusive push advertising, but set up in a way where the end users have a lot more control and say over the conditions under which they actually receive ads, in an attempt to keep them relevant. For once, it's good to hear of some restraint in the ad industry. Hopefully, it remains.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: advertising, mobile, spam

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Person, 24 Aug 2007 @ 2:42am

    mobile ads

    Mike, I live in Thailand, and the mobile companies (or at least mine) make ludicrous use of direct-to-phone advertising. The vast majority of people don't do contracts, so there are always a dozen new promotions at any given time. I get text messages, which isn't so bad, but it's the automated recording phone calls that tick me off, because guess what--if you don't answer it, at least for one second, it will call you back a little while later. You only pay for outgoing calls, but it's a matter of wasting my time and interrupting at unwanted times when ***I am already a customer***. I've gotten these calls past midnight and before 8am, too. Ridiculous. But there's very little by way of basic consumer protection here, anyway, let alone preventing consumer annoyance. What are you gonna do.

    There are businesses that also make use of the proximity SMSing, which I don't run into very often, so I haven't found it so annoying yet. For example, at this year's National Book Fair, when I got into the convention center, it sent me a welcome message with some basic info, opening and closing time for the day, that sort of thing. I can see how people don't want to be bothered, but it's not so bad if they only send you a message when you're already there, be it a coupon or whatnot, rather than trying to actually draw you in as you're walking by.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

Introducing the new Techdirt Insider Chat, now hosted on Discord. If you are an Insider with a membership that includes the chat feature and have not yet been invited to join us on Discord, please reach out here.

Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.