After Putting Mixtape Creators In Jail, Universal Realizes It Needs Mixtapes
from the produce-your-own-crappy-ones dept
Remember back in January, when a SWAT team, at the direction of RIAA officials, raided the studio of a well known DJ and mixtape artist in Atlanta? This seemed like quite the overreaction to a system that had been known for its successful promotion of many RIAA-backed artists. However, after the DJs were arrested, the entire market was on notice and many mixtapes stopped showing up in the marketplace. In other words, many new acts lost a valuable channel for promotions. So what's a record label like Universal Music to do? Apparently start making its own mixtapes with some DJ that no one's ever heard of. Despite throwing the competition in jail, it seems that this attempt to coopt the mixtape space isn't working very well. The first Universal-backed mixtape has sold less than 6,000 copies since being released over a month ago and many record stores have very little interest in carrying it. Next time, perhaps the RIAA folks will ask the record labels they represent before throwing one of their biggest promoters in jail.