SF Chronicle's Stages Of Google Grief Lead To Suggestion For Google To Just Buy Newspapers

from the follow-the-discussion dept

First off, before someone brings it up in the comments, I'll point out that the following post refers to the views of various columnists at the SF Chronicle, rather than any sort of discussion among those who have any real impact on the SF Chronicle's strategy. However, it is quite amusing to see the "stages of Google grief" showing up on the editorial pages of the struggling San Francisco newspaper who has had to rid itself of hundreds of reporters lately. Back in March, columnist David Lazarus (who apparently is no longer at the paper) vented his frustration about the internet by suggesting that newspapers get rid of free content entirely, with the goal of blocking off so-called moochers like Google News (despite the fact that, yes, Google News actually sends the Chronicle more readers). Then, in May came the bizarre suggestion on the SF Chron editorial pages that Google had a social or moral obligation to simply hand money over to newspapers. That got lots of people laughing, so now, yet another columnist at the Chron has adjusted the thinking to suggest that rather than just hand over money, Google should buy some newspapers, but then just leave them alone, noting that Google would probably make for a better newspaper boss than Rupert Murdoch. This seems to be sort of the full circle Google of thinking here. First, denial that Google is an opportunity to actually drive more business to newspapers. Then, anger at Google and a plan to block it off. Then there's the bargaining/begging phase where they suggest Google simply owes them money. Next comes depression (represented by all the layoffs) and finally acceptance that Google as a buyer could be the savior for newspapers.
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Filed Under: newspapers, search engines
Companies: google, sf chronicle


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  1. identicon
    George Parsons, 17 Aug 2007 @ 7:03am

    Google is evil all around

    As a reality check...most local papers sell ads LOCALLY. That means they do not want everyone and their mother from all over the world looking at their site. Local advertisers pay rates appropriate for local ad run rates. So handling the extra bandwidth and traffic makes no sense for most local papers. Daily national papers are a different set, but those are only like 30 total. Also having more users that are guaranteed not to solicit from local advertisers actually DECREASES ad rates since the % of viewers to click throughs or sales is lower.

    Google, to be fair, has mooched or cheated everyone equally. They have their own mass transit system (why use and help grow public transit that ALREADY exists)? They have defaulted on their video service (you BOUGHT that video--oh that is Google speak for rent) -- here is some funny money to buy more crap from us. Oh healthcare industry has a problem -- just take MORE ads out with Google to state your case (remember that blog fiasco). Oh your Gmail account got hacked -- and that is our problem how exactly? And we are still in beta (forever).

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