So You Want To License Some Music For That YouTube Video...

from the you-want-to-do-what-now-with-the-whotube? dept

Ray Beckermann points us to an opinion piece by Shelly Palmer, who is President of the National Academy of Television Arts & Sciences. Palmer's article is officially about why it's dumb for music publishers to join in the mad rush to sue Google/YouTube over not getting royalties for songs used in YouTube videos. However, he actually makes a point that goes well beyond the futility of suing, by showing how ridiculous the licensing process is today. Basically, there are numerous different rights that you need to secure, and each may require a different negotiation with a different party -- and almost no one makes it easy to figure out who you need to talk to about what. In other words, even if people did want to properly license the music playing in their background while making a home video of their toddler dancing, it's probably not even possible.

Filed Under: copyright, licensing
Companies: youtube


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    mike3, 2 Feb 2009 @ 4:32pm

    Controlling the culture.

    "In other words, even if people did want to properly license the music playing in their background while making a home video of their toddler dancing, it's probably not even possible."

    And that's how they want it. The goal isn't just to "get money", they goal is to CONTROL the culture, to PREVENT people from using things, to just turn people into dumb mindless consumers that do nothing but consume the material and use it in one way and one way ONLY. And finally they put the licensing fees and royalties up to silly amounts to clinch the matter.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.