So You Want To License Some Music For That YouTube Video...

from the you-want-to-do-what-now-with-the-whotube? dept

Ray Beckermann points us to an opinion piece by Shelly Palmer, who is President of the National Academy of Television Arts & Sciences. Palmer's article is officially about why it's dumb for music publishers to join in the mad rush to sue Google/YouTube over not getting royalties for songs used in YouTube videos. However, he actually makes a point that goes well beyond the futility of suing, by showing how ridiculous the licensing process is today. Basically, there are numerous different rights that you need to secure, and each may require a different negotiation with a different party -- and almost no one makes it easy to figure out who you need to talk to about what. In other words, even if people did want to properly license the music playing in their background while making a home video of their toddler dancing, it's probably not even possible.

Filed Under: copyright, licensing
Companies: youtube


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  1. identicon
    Anonymous Coward, 14 Aug 2007 @ 11:34pm

    Agreed

    When I was in high school, I was part of a group of students who made several funny videos throughout my senior year and we wanted to sell them on DVD as a fundraiser. I approached the CMRRA (Canadian Musical Rights Reproduction Agenecy or something like that) and I was basically told, "Thanks for trying to do the right thing, but this is beyond impractical to actually acquire the licenses because you'll need to do negotiations with separate parties for each of two licenses you'll need for any song used." There was no way that we would have stood a chance acquiring the proper licenses given the time it would require, and our status as nobodies to the publishing companies we would have had to negotiate with.

    So much for paying royalties.

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