NBC Universal Realizes That Ads Are Content Too
from the good-for-them dept
NBC was actually one of the earlier entertainment companies to at least grasp this concept, and have experimented with a variety of attempts to make commercials more entertaining and interesting, from turning them into mini-movies with plots of their own to even doing product placement within commercials. Now, NBC Universal has announced plans to set up a new site called Didja.com, which is going to make tons of old commercials available online. The NBC execs quoted in the story seem a little too giddy about the prospect of people swarming to the site to see old commercials (and also in the semi-ridiculous idea of social networking around what commercials you like), but it does show yet another glimmer of realization that the barrier between "ads" and "content" went away a long time ago.