Why Store Info When You Can Just Search For It?

from the organization-is-overrated dept

With plenty of companies trying to jump into the search space and take away Google's lead with something "different," it's interesting to note that many people may not realize how people really use search engines. WebProNews is highlighting a new study suggesting that many people use search engines as an alternative to filing away info. That is, they repeat queries all the time, just to find info that they had found before. In fact, 40% of all search queries are repeats. That's probably a lot more than most people imagined -- and it suggests that people are looking at search engines even more as a "second brain" to store info, rather than just as a way to find new information. Why bookmark something when it's probably easier and faster for Google to just find it for you again? Of course, such activities can be dangerous if the search results change, potentially "erasing" the link to a bit of information someone wanted. That's why it's also interesting to note that Google, at least, is now experimenting with a feature to let you store specific links in your own personalized Google results, guaranteeing that they'll be there the next time you search.
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Filed Under: search
Companies: google

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  1. identicon
    Nasty Old Geezer, 9 Aug 2007 @ 4:48am

    Re: Searches easier than a bookmark?

    I have some things that I search for repeatedly -- but I rerun searches to get updated info, links, etc. For a permament link to a site, I bookmark.

    My expectation is that many of the repetitve searches are just that - get the latest and greatest -- not a replacement for static links.

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