Why Store Info When You Can Just Search For It?

from the organization-is-overrated dept

With plenty of companies trying to jump into the search space and take away Google's lead with something "different," it's interesting to note that many people may not realize how people really use search engines. WebProNews is highlighting a new study suggesting that many people use search engines as an alternative to filing away info. That is, they repeat queries all the time, just to find info that they had found before. In fact, 40% of all search queries are repeats. That's probably a lot more than most people imagined -- and it suggests that people are looking at search engines even more as a "second brain" to store info, rather than just as a way to find new information. Why bookmark something when it's probably easier and faster for Google to just find it for you again? Of course, such activities can be dangerous if the search results change, potentially "erasing" the link to a bit of information someone wanted. That's why it's also interesting to note that Google, at least, is now experimenting with a feature to let you store specific links in your own personalized Google results, guaranteeing that they'll be there the next time you search.
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Filed Under: search
Companies: google


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  1. identicon
    Joel Coehoorn, 8 Aug 2007 @ 6:52pm

    The only problem with the new google feature is that people don't know if a link is worth saving until after they've visited it. I'll often be searching for something and open 1/2 dozen links in different tabs before I ever switch over to read any of them. That saves some switching back and forth and means the first page is already loaded the moment I go to view it. The downside is that I'm not always sure which link it came from on Google's page.

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