Apparently Web Content Is Hot Again
from the content?--really? dept
Every few years, someone announces that "content is king" online and that the next big success stories are going to be all about the content. Of course, that never actually seems to happen -- perhaps because the content business is a tough one, prone to fads and mostly beholden to a cyclical advertising market. A few years back, some people expected a wave of "blog buyouts" after AOL paid $25 million for Engadget and a bunch of less popular Weblogs Inc. sites. However, not much came of it. Lately, however, Hollywood is turning its eye towards online content, and with it, we're seeing a small wave of online content buyouts. This week first had the announcement that yet another batch of Hollywood insiders were launching an online video property, following the lead of folks like Will Ferrell, who launched similar properties in the last few months. However, what may be more interesting are the content buyouts. First, Discovery Communications, parent of The Discovery Channel, bought the popular TreeHugger blog for $10 million and now HandHeld Entertainment picked up the well-known (and often infamous) eBaum's world for somewhere around $15 million (possibly more with earnouts). None of these deals are really that big, but it makes you wonder if there's going to be a run on various popular independent content sites, and whether or not content really will be king this time around.