by Joseph Weisenthal

Filed Under:

dow jones, news corp, pearson

Does Sale Of Dow Jones Mean The End Of The Paywall?

from the freedom dept

With News Corp.'s purchase of Dow Jones now all but certain, there's a lot of discussion about whether Rupert Murdoch will pull a Mikhail Gorbachev and tear down that (pay)wall at the Wall Street Journal. Yesterday we argued that if the Financial Times wants to raise its profile in the US, it should do just that, as a way of differentiating itself from the Journal. At this point, there's no way of knowing whether Murdoch will make the move first and preempt Pearson (parent company of the Financial Times). You have to figure that he has other things on his mind right now than how best to monetize the Wall Street Journal online. But, seeing as part of the deal's rationale is to bolster the credibility of Fox's forthcoming business channel, it makes sense to make the Journal's content more widely available. Another possibility, put forward by the founder of MarketWatch (also a Dow Jones property), is to tie MarketWatch in with Fox, leaving the Journal as it is, a premium offering for non-retail investors. But, realistically, the MarketWatch brand doesn't carry near the value that the Journal does -- if Murdoch is really intent on bolstering its business channel, it has to do it by leveraging the Journal.

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  1. identicon
    Jack Rich, 1 Aug 2007 @ 6:48pm

    The Journal and the Paywall

    The Journal is my daily paper; dead tree version delivered to my door, plus I pay for online access.

    I'd love to get online access free, but businesses are entitled to be paid for their product. There is also the argument that free online access can only dampen paid subscriptions to the print edition.

    Not to mention that expecting free access to the labors of the Journal's excellent staff smacks ever so slightly of an entitlement mentality -- never mind what it should cost; I'm entitled to get it for free.

    As to what it should cost? Whatever the market will bear. As the ads say, "your results may differ." That is, what I consider reasonable (about $50 per year with a paid print subscription), you may find outrageous. That's entirely up to you.

    Don't like the free market philosophy that a business may charge what it is able to for its product? You probably are reading the wrong paper to begin with.

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