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Are British Papers Going To Start Demanding Payments From Drudge?

from the this-is-a-local-paper,-for-local-people dept

While some British newspapers have realized that Google (and other sites that send them traffic) are helpful to them, there are still plenty that feel like Google should be paying them, for some reason. It's a strange argument: Google sends them traffic and readers, yet should be paying for that "privilege"? If the papers can't figure out how to monetize the traffic Google and other sites send them, that's their own problem. Now comes word, though, that The Drudge Report sends UK papers more than three times the amount of traffic that Google does -- so will the papers start making noise about suing Drudge for a cut of his ad revenue? The editorial director of a UK news outfit illustrates the backwards mentality some papers have by saying "You are just paying an awful lot of bandwidth and an awful lot of server costs to serve those people." Well, if that's such a concern, why have a web presence at all? That would drive bandwidth and server costs down to pretty much zero. Instead of seeing international visitors and the additional traffic they generate as a burden, they should be seen for what they are -- an opportunity to further grow revenues and profits.

Filed Under: britain, media, newspapers
Companies: drudge report, google


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  1. identicon
    Jamie, 1 Aug 2007 @ 7:24am

    This is so stupid

    At a time when most web sites are practically begging for traffic, it seems very short sighted to complain about too much traffic.

    If the site is only for their local paying customers, then put it behind a pay wall. It will quickly be pulled from drudge and traffic from Google will drop as well. It really isn't that hard to lose traffic if you really don't want it.

    If they don't want to make money off their website, then shut the website down.

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