Are British Papers Going To Start Demanding Payments From Drudge?

from the this-is-a-local-paper,-for-local-people dept

While some British newspapers have realized that Google (and other sites that send them traffic) are helpful to them, there are still plenty that feel like Google should be paying them, for some reason. It's a strange argument: Google sends them traffic and readers, yet should be paying for that "privilege"? If the papers can't figure out how to monetize the traffic Google and other sites send them, that's their own problem. Now comes word, though, that The Drudge Report sends UK papers more than three times the amount of traffic that Google does -- so will the papers start making noise about suing Drudge for a cut of his ad revenue? The editorial director of a UK news outfit illustrates the backwards mentality some papers have by saying "You are just paying an awful lot of bandwidth and an awful lot of server costs to serve those people." Well, if that's such a concern, why have a web presence at all? That would drive bandwidth and server costs down to pretty much zero. Instead of seeing international visitors and the additional traffic they generate as a burden, they should be seen for what they are -- an opportunity to further grow revenues and profits.

Filed Under: britain, media, newspapers
Companies: drudge report, google

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  1. identicon
    Anonymous Coward, 1 Aug 2007 @ 2:42pm

    Re: Re: Re:

    >why are they complaining about the bandwidth
    Yep. The argument about bandwidth is pretty much groundless if you ask me. "There are a bunch of people visiting our site! Oh, the humanity!"

    >I disagree with you on whether it replaces some of the
    >traffic that would have gone to the original site.
    Just because, on balance, a news site gets more traffic than it loses doesn't mean it doesn't lost "some".

    Say that I'm a reader of the online version of the Sydney Morning Herald. Even though Google News may link to many stories on the SMH web site, I may like the format of Google News more, so I switch my home page to GN. Now the Sydney Morning Herald has one less set of eyeballs on its main page, along with all the wonderful ads. Yes, I may be more likely to link back to the SMH, but by definition the odds are much lower that I will do so if my first stop is Google News.

    I do think the news providers are losing some traffic, but I think the news providers have tunnel vision on this relatively small percentage. They should be looking at the overall effect.

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