Are British Papers Going To Start Demanding Payments From Drudge?

from the this-is-a-local-paper,-for-local-people dept

While some British newspapers have realized that Google (and other sites that send them traffic) are helpful to them, there are still plenty that feel like Google should be paying them, for some reason. It's a strange argument: Google sends them traffic and readers, yet should be paying for that "privilege"? If the papers can't figure out how to monetize the traffic Google and other sites send them, that's their own problem. Now comes word, though, that The Drudge Report sends UK papers more than three times the amount of traffic that Google does -- so will the papers start making noise about suing Drudge for a cut of his ad revenue? The editorial director of a UK news outfit illustrates the backwards mentality some papers have by saying "You are just paying an awful lot of bandwidth and an awful lot of server costs to serve those people." Well, if that's such a concern, why have a web presence at all? That would drive bandwidth and server costs down to pretty much zero. Instead of seeing international visitors and the additional traffic they generate as a burden, they should be seen for what they are -- an opportunity to further grow revenues and profits.

Filed Under: britain, media, newspapers
Companies: drudge report, google

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  1. identicon
    Jamie, 1 Aug 2007 @ 1:06pm

    Re: Re:

    If that is really the issue, then why are they complaining about the bandwidth. Bandwidth is only a problem if people are actually clicking through to read the full article. People who are reading the Google snippet only, are not going to significantly affect your bandwidth.
    I agree with you that many people never click through and only read the snippet. I disagree with you on whether it replaces some of the traffic that would have gone to the original site. I rather doubt that most of the people who are just reading the snippets would have ever gone to the original site. Mainly because I doubt those people would have even noticed most of those stories if it weren't for the snippet. I expect that far more people come to the site as a result of Google news, than would have without it.

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