Overhype

by Mike Masnick


Filed Under:
movies, piracy, simpsons

Companies:
mpaa



Once Again, Online Availability Doesn't Dampen Box Office For Simpsons Movie

from the ah,-that-again dept

For years, people have been pointing out that the MPAA's fears over movie downloading are overblown. After all, the experience of watching a movie that you download is quite different from actually going to the theaters and enjoying a social night out. Yet, the folks in the movie industry continue to misunderstand this simple fact. They insist that movie piracy is destroying the business at the same time that they continually make the movie going experience worse, not better. However, the point is driven home week after week when top movies continue to do amazingly well at the box office, despite being available online. We noticed this years ago when the latest installment of Star Wars did quite well despite tons of downloads. More recently, despite entertainment industry worries that the film Sicko was available prior to release, that film also succeeded at the box office. The latest is The Simpsons' Movie, where unauthorized downloading was such a worry that the opening sequence features Bart's famous chalkboard punishment saying "I Will Not Download This Movie Illegally." Yet, not surprisingly, the movie was both widely available and widely downloaded this past weekend... and did amazingly well at the box office. So, at what point will those in the movie industry finally admit that unauthorized downloads aren't the problem they want them to be?

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  1. identicon
    Mike G, 1 Aug 2007 @ 8:55am

    Studios need an excuse...

    Studios will never admit that piracy is insignificant as they often use it as a crutch to explain bad box office numbers.

    Hostel 2 was a crap movie. It was available online prior to the opening. It bombed at the box office. Instead of admitting that it was a crap slasher movie opening up against stiff competition during the summer blockbuster season, the director came out afterwards and said it bombed because of piracy. All those who were going to pay for it, already downloaded it.

    Convienient, eh?

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