Tue, Jul 31st 2007 8:31am
By all accounts, News Corp.'s bid for Dow Jones is coming down to the wire, although the latest indication is that the deal is likely to go through. If the deal does happen, one of the big winners could be Pearson, the publisher of the Financial Times, which has been making an aggressive push to expand its global presence and present itself as an alternative to the Wall Street Journal. Already, the company has indicated that it would like to partner up with another major media organization in order to promote its brand. One possibility would be to partner up with CNBC if News Corp. decides to sever Dow Jones' relationship with the business news network. In addition to striking such a partnership, Pearson should be looking to open up its content as a way of differentiating the Financial Times from the Wall Street Journal. At the moment, the sites of both papers are largely locked down, with most content available to subscribers only. Were the Financial Times to take down this wall, opening up its best content to the public, it wouldn't be hard to imagine the paper usurping some of the Journal's influence.
If you liked this post, you may also be interested in...
- Verizon's Sneaky Zombie Cookies Now Being Used Across The Entire AOL Ad Empire
- DailyDirt: Storing Digital Bits In More Ways
- Predictable: The Fragmented Media Will Give Us All Our Post-Oregon-Shooting Outrage Blankets
- News Corp. Sends DMCA Notice Over Glenn Greenwald Trashing The Sunday Times' Ridiculous Snowden Story
- Publishers Actively Monitoring Testing Students' Social Media Posts For Possible Cheating