Wikia's Search Strategy Heavy On Buzzwords And FUD

from the like-a-broken-record dept

Wikia, Jimmy Wales' for-profit venture, has been talking for awhile about taking on Google in the search space. The company believes it can do better by augmenting traditional algorithm-based search with wiki-like collaboration and human editors. So far, the company doesn't have anything to show for its efforts, but it recently announced the purchase of the open source web crawler Grub from LookSmart (remember them?). As part of the company's PR efforts, Wales has tried to make the case that existing search tools are "broken" and that another party needs to come along and fix it. This same line, that Google is broken for whatever reasons, gets repeated by every fledgling search startup out there. While Google has its share of problems (spam, etc.), it's unlikely that most users would see things as being so bad. In the end, neither FUD nor buzzwords, like "wiki", "open source" or "semantic web" will be enough to dethrone Google if the underlying product isn't clearly superior.
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Filed Under: search, wales, wiki
Companies: google, wikia


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  1. identicon
    James Calvin, 30 Jul 2007 @ 6:10pm

    Have to agree, Google is broken in some ways

    Google is broken to a considerable degree and they broke it themselves.

    When I do a search, my results contain entries for millions of worthless blogs, each trying to game Google for ranking so they can make a couple of cents from my viewing their pages, cents paid mostly by -- you guessed it -- Google. I have been a Google user for many years now, but I increasingly find their search results less than useful because I have to wade through millions of blogs to find what it was I searched for in the first place.

    The first search engine which tags sites by type and actual content and allows me to ignore certain types of sites will get my searches. If Wikia does this, they will do very good in the market place as I'm not the only person complaining about this swap of worthless blogs.

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