Wikia's Search Strategy Heavy On Buzzwords And FUD

from the like-a-broken-record dept

Wikia, Jimmy Wales' for-profit venture, has been talking for awhile about taking on Google in the search space. The company believes it can do better by augmenting traditional algorithm-based search with wiki-like collaboration and human editors. So far, the company doesn't have anything to show for its efforts, but it recently announced the purchase of the open source web crawler Grub from LookSmart (remember them?). As part of the company's PR efforts, Wales has tried to make the case that existing search tools are "broken" and that another party needs to come along and fix it. This same line, that Google is broken for whatever reasons, gets repeated by every fledgling search startup out there. While Google has its share of problems (spam, etc.), it's unlikely that most users would see things as being so bad. In the end, neither FUD nor buzzwords, like "wiki", "open source" or "semantic web" will be enough to dethrone Google if the underlying product isn't clearly superior.
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Filed Under: search, wales, wiki
Companies: google, wikia

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  1. identicon
    Dave Simmons, 30 Jul 2007 @ 5:56pm


    Wow AC,
    Talk about true FUD!

    "Google *is* broken. Because of the importance of search you are needlessly at the mercy of commercial search engines.." - there are so many things wrong with statement that my head just exploded!

    This I guess is really what happens in open forums where "comments" are open to reader. Don't get me wrong, I wouldn't want it any other way but no one still knows the number of people MS "hired" to hype the Zune and Xbox and slam the Playstation and ipod on forums and groups. This is in fact the danger with the wiki model when used for profit. If you don't get that by now that the fundemental value (and motivation for colaboration) of things like Wikipedia are that they not profit models, you just won't get it at all. Just wait around for "Web 3.0" or another buzzword you can get an early jump on and hopefully sell of before anyone figures out what you pulled.

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