Wikia's Search Strategy Heavy On Buzzwords And FUD

from the like-a-broken-record dept

Wikia, Jimmy Wales' for-profit venture, has been talking for awhile about taking on Google in the search space. The company believes it can do better by augmenting traditional algorithm-based search with wiki-like collaboration and human editors. So far, the company doesn't have anything to show for its efforts, but it recently announced the purchase of the open source web crawler Grub from LookSmart (remember them?). As part of the company's PR efforts, Wales has tried to make the case that existing search tools are "broken" and that another party needs to come along and fix it. This same line, that Google is broken for whatever reasons, gets repeated by every fledgling search startup out there. While Google has its share of problems (spam, etc.), it's unlikely that most users would see things as being so bad. In the end, neither FUD nor buzzwords, like "wiki", "open source" or "semantic web" will be enough to dethrone Google if the underlying product isn't clearly superior.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: search, wales, wiki
Companies: google, wikia


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 30 Jul 2007 @ 5:21pm

    Google *is* broken. Because of the importance of search you are
    needlessly at the mercy of commercial search engines, your privacy is
    compromised, you cannot 'trust' them to yield unbiased results (if for
    on other reason than your biases are unique), and you are helpless to
    try and improve the search engines (algorithms, interface, API, etc.).

    In principle people can manage a distributed search engine themselves.
    Whether Wikisara is the answer is another question (all signs point to
    no so far).

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.