Wikia's Search Strategy Heavy On Buzzwords And FUD

from the like-a-broken-record dept

Wikia, Jimmy Wales' for-profit venture, has been talking for awhile about taking on Google in the search space. The company believes it can do better by augmenting traditional algorithm-based search with wiki-like collaboration and human editors. So far, the company doesn't have anything to show for its efforts, but it recently announced the purchase of the open source web crawler Grub from LookSmart (remember them?). As part of the company's PR efforts, Wales has tried to make the case that existing search tools are "broken" and that another party needs to come along and fix it. This same line, that Google is broken for whatever reasons, gets repeated by every fledgling search startup out there. While Google has its share of problems (spam, etc.), it's unlikely that most users would see things as being so bad. In the end, neither FUD nor buzzwords, like "wiki", "open source" or "semantic web" will be enough to dethrone Google if the underlying product isn't clearly superior.
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Filed Under: search, wales, wiki
Companies: google, wikia


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  1. identicon
    Charles Griswold, 31 Jul 2007 @ 6:53pm

    As far as I can tell, the main argument by Jimmy Wales goes "Google is broken, so we're making a search engine that works more like Wikipedia does". My head hurts just thinking about that.

    No, I'm not saying that Wikipedia is bad. I'm just saying that, in its own way, it has at least as many problems as Google does.

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