Tue, Jul 10th 2007 4:35pm
The smoldering pile of carnage that is today's video game industry looks set to grow even larger, as analysts expect Microsoft to slash the price of the Xbox 360. Such a move would be a response to Sony's own price cuts on the PS3, which have woefully underperformed initial projections. For its part, Microsoft denies that it has plans to cut prices, but in the end, the market may force its hand. With losses continuing to mount in the Xbox division, the company can ill afford to cede any more market share. What's happening right now at Sony and Microsoft would feel very familiar to companies in cyclical, commoditized industries, like PCs or semiconductors. The fact that these companies have let themselves fall into this rut is a good sign that by focusing on computing power, graphics and price, actual innovation and creativity have fallen by the wayside.
If you liked this post, you may also be interested in...
- Government Seeks Do-Over On Win For Microsoft And Its Overseas Data
- Basically All Big Tech Companies Deny Scanning Communications For NSA Like Yahoo Is Doing
- Xbox Fitness Users Shelled Out Big Bucks For Workout Programs They'll Soon Be Totally Unable To Use
- FTC Spotlights The Reputation Hole Machinima Dug For Itself With Undisclosed Paid Xbox Pimp-Posts
- Microsoft Advertises The Witcher 3 On Xbox With Footage From The PC Version; Fans Not Fooled