Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that News.com got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

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  1. identicon
    Steven, 3 Jul 2007 @ 8:09pm

    Re: Come on now!

    I agree completely. We cannot say if items being available online for free have a positive, or negative effect on any type of sales.

    There can be various reasons for downloading something for free on the internet. And every reason can be both positive, and negative. Optimism is blind... There's no telling if downloading something for free is a good, or bad thing. There is so much free peer to peer software out there. (Soulseek, Kazaa, Kazaa Lite, Bear Share, Lime Wire, Bit Torrent, etc.) Maybe the ammount of p2p software gives people the idea to download for free. I mean the software is FREE, and very easy to locate. I honestly do not think it is possible to make writing p2p software illegal. Maybe it is legal to outlaw distributing it.. But it is insane trying to place laws on content gained from the internet. I mean does the law know how people are looking at child pornography right now? Or looking into ways to build bombs, murder people?

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