Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

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  1. identicon
    SailorRipley, 5 Jul 2007 @ 9:55am

    Re: Come on now!

    True, we have no way of measuring the exact negative (nor positive) effects, so it is impossible to come to any conclusion with absolute certainty, I don't dispute that.

    However, this lack of facts/proof/certainty does not stop the MAFIAA and anybody even remotely related to or shilling for them from making wild, crazy statements (like every downloaded movie/song/... is lost revenue).

    So I see no reason (moral or otherwise) why "we" (= supporters of "distribution as promotion") can't state there is no net negative effect, after all, we don't have less definite proof (in fact, one could argue we have more, since there are a couple of studies that back our claim) than the MAFIAA AND we can be sure our statement, even if incorrect, will be much closer to reality than what the MAFIAA and all their minions are claiming...

    Can we prove beyond reasonable doubt that we're right? maybe not (yet), I totally agree on that, but my point is that that (temporary) inability should not make us feel obligated not to respond at all, there's nothing wrong with countering their wild statements with our own, less wild, not less substantiated, much closer to reality, statements.

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