Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that News.com got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

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  1. identicon
    Rafael A. Junquera, 4 Jul 2007 @ 3:11pm

    Piracy

    I disagree in terms of not knowing the effect of piracy since it all comes down to the user's motivation for seeing it one way or the other. If the user only seeks to save money when experiencing a movie, then piracy should hurt ticket sales. If, lets say all society was concern with that, no one will go to the movies. Those who have the motivation of not paying are people that would not pay to see the movie even if piracy was not available, cause they would rather spend their money in a more effective way to satisfy their tastes.
    On the other hand, we can never say a company is making too much money for something they sell to argue that they can afford to loose some. What the argument of this post is defending, and I think rightfully, is that at this point piracy is not hurting the movie business, it could even make it earn more.

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