Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that News.com got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

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  1. identicon
    ehrichweiss, 4 Jul 2007 @ 8:45am

    Re: Re: Idiots EVERYWHERE

    Getting a license should be much, much harder than it currently is. With rising gas prices it should be a requirement that you know how to drive smoothly in traffic, know when NOT to use the brake, know when to use the *passing* lane, know when it's safe and courteous to move into a new lane(the people who pull in front of you knowing you're moving about 45mph thinking you should be forced to waste gas and slow down when they could have waited 10 seconds and there would have been 1/4 mile of free space behind you....they'd fail immediately and be sentenced to death).

    Healthcare needs to be much more efficient than it currently is. Healthier people equals a more productive society.

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