Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that News.com got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Joe Schmo, 4 Jul 2007 @ 5:57am

    Re: Idiots EVERYWHERE

    Dear Mitch the Bitch:

    You rule o supreme commander of the third reich!

    "the damage you freaks are doing to America is irrepairable"

    And yet the damage that America is doing to itself and the rest of the world is?

    Get your southern-bubba-backwards-guntoting-applepie eating head out of the sand dude - America has created the mess, America is responsible for getting out of it - Getting a licence is and should be a little harder to get than getting healthcare - unless of course there is a sale on gun racks at the local quik-e-mart!

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.