Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that News.com got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

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  1. identicon
    Comicfan, 3 Jul 2007 @ 9:28pm

    Missing a point?

    I think everyone is over looking here. For one, how does a movie get taken and put on the internet? Do typical users? Uh, no. Who is it that gets this material and distributes it like so? Was it those who downloaded it? Nope. So let's ask ourselves, and Michael Moore, and his lawyer, or whoever, how did this happen? Who had rights to get this movie? It sure as hell wasn't down loaders. Yet, the blame gets throw on piracy yet again, even with a successful movie.

    I often wonder if not purposely put out, perhaps this would be the new attack method, purposely leak a movie, blame down loaders and piracy now they have a more solid argument since box office ratings show complete opposite.

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