Amazingly, Downloadability Of Michael Moore's Film Didn't Appear To Hurt Box Office

from the how-shocking dept

We thought it was fairly amusing last month when Advertising Age claimed that Michael Moore's film being available for download online was "every film maker's worst marketing nightmare." After all, there was absolutely no evidence that having a film available to download hurts box office sales since the experience of watching on a computer and watching in a theater is totally different (and not just concerning quality and screen size, but the fact that going out to the movies is a social event). Plus, Moore himself had said in the past that he liked having his movies available for download. After all, remember that the last Star Wars movie was available for download before it came out and it certainly didn't hurt sales. So, it came as no surprise to us to find out that Moore's movie actually did quite well at the box office -- coming in second on a per-theater revenue basis. However, if you want to see a copyright lawyer in denial, check out the quote that News.com got from one when asked whether or not Moore's film being available for download could possibly have helped ticket sales at the box office:
"No, no, no, no," Prager seethed. "This is depressing. We're not seeing a rise in the peer-to-peer influence market. Anything positive they may bring is instantly canceled."
Apparently, the industry is now using the "if we just keep believing we're right, despite the evidence, maybe it will be true" method of dealing with the changing market.

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  1. identicon
    Nathania, 3 Jul 2007 @ 8:49pm

    The real problem with Michael Moore's statement is that the film is about people who (supposedly) don't have $ for healthcare.

    If he's that passionate about it, then why doesn't he just release it on the internet himself for free. What about the people who can't afford to see it in the theater? They could watch it at school or a public library.

    It's just like Al Gore and his recycled materials DVD for Inconvenient Truth. Come on already! If he'd just released it on the internet, he wouldn't use any materials - and save $ on gas for shipping the DVDs to the stores.

    These dudes are after $ and don't think they won't benefit in a monetary way should their agendas win in Washington.

    Health care system would be far worse if run by the government. Is anything run by the government actually worth admiring? NO!

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