Music Retailers Flip Out That Prince Wants To Give Away His Music

from the it's-madness! dept

For years, some have been saying that the real problem holding back the music industry from embracing digital distribution hasn't been the record labels so much as the record stores. In fact, in the Rolling Stone article about the suicide of the recording industry, one of the key stumbling blocks was that the music retailers threatened the record labels if they embraced digital distribution such as Napster. So, it shouldn't come as much of a surprise that music retailers are spitting mad over Prince's plans to give away his latest album. Prince has actually been on the cutting edge of new music business and distribution models for many years, so this doesn't come as much of a surprise. What's interesting, is that he's actually linking two troubled industries: recording and newspapers in a way that helps both. His latest CD will be available for free with a newspaper in the UK -- and the newspaper is thrilled because it's going to seriously increase circulation for that week. This is a perfectly reasonable idea: it adds value to the newspaper and makes it a more worthwhile purchase, while at the same time getting Prince a lot of attention and many more people hearing his latest works (which opens up many more opportunities for him to make more money through concerts, back catalog, merchandise, appearances, sponsorships, etc.).

However, the music retailers are freaking out that someone else might distribute music instead of them. Apparently they haven't been paying much attention to all that online distribution of music that goes on these days and the fact that the business model of the traditional record shop is pretty much dead and buried. Instead, they blame Prince for actually getting more fans to hear his music. "It would be an insult to all those record stores who have supported Prince throughout his career," claimed one. Another said: "The Artist Formerly Known as Prince should know that with behaviour like this he will soon be the Artist Formerly Available in Record Stores." Of course, that's the funniest one, since it's pretty clear that Prince has already realized he's better off without the record stores. Then there's the head of HMV: "I think it would be absolutely nuts. I can't believe the music industry would do it to itself. I simply can't believe it would happen; it would be absolute madness." Basically, what you're reading here is an industry in complete and total denial over the fact that their service (delivering plastic discs to willing buyers) is a business model that's increasingly obsolete.

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  1. identicon
    Ripley, 7 Jul 2007 @ 4:56am

    Not Successful?

    That is just strange to say Prince is not successful now.
    I do believe that his last album '3121' entered the UK Top 10 at about the same position that the last few Bjork albums did. Is she not successful then? His albums since 2004 have hit the upper Top 10 in the USA, and he was the highest grossing artist to tour North America in 2004 on the 'Musicology' tour. (I think that Madonna also toured the USA that same year).So that is quite a pointless observation to make. Have the Earth Tour dates in London's O2 not been a big success as well?

    Oh by the way, he has been in the music 'business' since something like 1978. Please feel free to add more comments.

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