eBay Can't Stick To Google-Free Diet
from the knew-you'd-go-back dept
Well that didn't last long. After pulling its ads off of Google in a huff, eBay has announced that it will start advertising on the site again, but just not as much as before. If the initial ad pull was really a response to Google's planned "protest" at an eBay conference, then it would be silly of eBay to continue the boycott, seeing as Google canceled its plans. But if the move was part of a broader experiment to see how it could do without Google ads, then we can take this about face as a sign that it can't do very well. Still, the company insists that it's not as dependent on Google as it thought it was, and that it will now allocate more of its ad dollars to Yahoo and Microsoft. While that's good news for Google's rivals, it doesn't fundamentally change the dynamics of the search industry. More advertising dollars won't help Yahoo and Microsoft when what they really need is more users.