Want To Get Into Advertising? Learn Some Math And Anthropology

from the changing-times dept

Earlier this week, we discussed the pending demise of the 30-second TV commercial. There was an interesting comment in the original article that we didn't touch on, however. The reporter looks at how the advertising world is changing and states: "the art of advertising is turning into the science of advertising. Agencies now need math guys." Now, a Wired article about the future of the ad industry has a different suggestion, saying that the ad industry is in need of anthropologists who can better understand social networks and how viral ideas flow. Both are probably true -- and both show how far the advertising industry has to change. Obviously, there still needs to be a focus on creativity -- but rather than just throwing stuff out there to see what sticks, the next generation of advertising is going to involve a much better understanding of what happens to the message after it leaves the agency. While that might be tough on some traditional advertising types, it means there's actually a tremendous opportunity for folks to reinvent what advertising is, getting away from the tired old ideas of intrusive, annoying "pitches" into something that's much more compelling, interesting, useful and effective.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Another Coward, 21 Jun 2007 @ 8:26am

    Re: Re: Re: Re: free online video advertising

    I suggest the designer be stripped and forced to spend the weekend immersed in a leech-infested swamp.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.