Ad Supported Music Label A Step In The Right Direction
from the just-a-step dept
The NY Post is running a story that everyone seems to be submitting here. It's about former Engadget (and Gizmodo) editor Pete Rojas teaming up with Downtown Records to launch a new music label that will offer the music of artists for free, while focusing on ad-driven business models. The details are exceptionally vague in the article, but it sounds like the plan will be to create some sort of destination site that will host ads, and try to attract people to listen to the music (similar to YouTube). We're hoping that Pete is joking with the name on the plan, which only Ed Zander of Motorola could love: RCRD LBL. This is definitely a step in the right direction, though, as it recognizes that the music acts as the promotion -- though, the rest of the business model opens up plenty of questions. Still, it shows that a new generation of entrepreneurs are willing to push these new types of business models, and those that insist on retaining the old business models may find themselves standing around holding buggy whips before long.