The Economist On Apple Innovations: Not Inventive, Just Innovative

from the how-you-put-it-all-together dept

We've suggested in the past that Apple's iPhone perfect demonstrates the difference between invention and innovation (i.e., there's nothing really "new" in the iPhone, but what's impressive is how Apple packaged all of it in a way that consumers find appealing). The Economist has picked up on this, apparently, with a cover story on how Apple innovates, where it notes that Apple isn't particularly inventive, but knows how to package up a bunch of outside inventions and make them useful. This is important, since so many discussions around innovation tend to confuse innovation and invention, and it can greatly distort policy debates when you think that the two are the same (or even that one is a proxy for the other). With that in mind, it's nice to see the Economist highlight the difference at Apple.

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  1. identicon
    Belphegore, 12 Jun 2007 @ 10:08am

    IPhone

    Not that marketing is not important, but this is an example of marketing/hype (as other comments have it) overshadowing technology.
    Indeed as commented before this is not just an Apple sin, it's rather all over American business.
    Not too long ago Intel's CEO seat changed hands, or butts; the new CEO or butt, made it a point in saying that he is going to change the direction of the company from a scientific/research institution to a marketing one!

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