The Algorithm Is A Disappointment

from the may-we-ask-why? dept

There's a lot of discussion today about the newly revamped Ask.com, which remains in the unenviable #4 spot in terms of search market share. Basically, the site seems to have sharpened up its interface a little bit, while incorporating things like news and images into its results page. Additionally, the site offers suggested refinement searches, so if you search for "Sopranos", it'll show you a link where you can get results for "Sopranos Merchandise". All of this is fairly inoffensive, but it's really hard to see how this is going to move the dial at all. Despite the company's insistence that it has developed "A Truly New Way to Search", the whole thing looks like a spin on Google's recently announced universal search strategy, which involves incorporating more types of media into its results. The look and feel is a tad different, but so what? Even if the new Ask.com returns "better" results than Google in some instances, there's nothing here that will actually get people to switch. Right now, the company is making a big effort to explain why the new changes are cool, but most people giving the site a try won't have the benefit of someone explaining to them why the site is now so great. As such, they probably won't see it themselves.

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  1. identicon
    The infamous Joe, 5 Jun 2007 @ 12:56pm

    Google is a verb.

    Google *does* do yellow pages. Just preface your search with 'phonebook:' without the quotes. (phonebook: Smith, J Orlando, Fl.)

    Find out more here.

    Also, you can try out Google's new timeline and map features by following your search with 'view:timeline' or 'view:map'. (again, without quotes) (volcanoes view:map or einstein view:timeline)

    It's all pretty swell, if you ask me.

    PS- Ask dot com commercials suck. It seems like they're trying to be funny, and failing in such a way that the failure isn't even funny.

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