Google/ Announcement Is A Yawner

from the next dept

For the past couple of weeks, there's been a lot of discussion about a possible alliance between and Google, as many speculated about ways the two companies could team up to take on Microsoft. From the get go, it was assumed that the companies might find offer a way to integrate's CRM offering with Google's nascent software business to create a more complete on-demand service. Today, the two companies made a formal announcement and (surprise) it's not nearly so exciting. The crux of it is that customers will now have a greater ability to manage AdWords campaigns. This isn't even a new thing, but rather an enhancement of a pre-existing offering. Despite the the lack of earth-shattering news here some are still insisting that the deal is aimed squarely at Microsoft, which really doesn't make much sense given the actual news. The whole thing feels a lot like the big Sun/Google non-announcement from 2005, when everyone expected the companies to announce some major Microsoft Office-killer. When the actual announcement was something minor having to do with the Google toolbar, pundits still scrambled to discern deeper significance, even though there really wasn't any. If you're wondering why Google and didn't unveil a more meaningful integration of their offerings, Joshua Greenbaum has a nice analysis (which he penned before the announcement), in which he points out that Google's apps aren't capable of serving in this manner due to technical limitations. The fact that they can't easily be integrated with other services is a downside to being "lightweight" and one of the real reasons that they're not (yet) a substitute for Microsoft Office. Expect this to be a major Microsoft talking point as it continues to justify its own refusal to get on the web office bandwagon.

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  1. identicon
    Ajax 4Hire, 5 Jun 2007 @ 9:14am

    This is a case where Google continues to

    out-pace Microsoft, Yahoo and the rest of the Business world.

    The new economy will be based on network, interaction, communication, content distribution, work-from-anywhere.

    Microsoft is old economy;
    Google is new economy.

    Microsoft had such a great run with software/OS. Microsoft made its money from technologies, products and services that did not exist 30 years ago. 30 years from now we will be looking back on Microsoft as a Compaq, Sun, IBM, Xerox, Polaroid; thinking were they really that big?

    Think now of how much importance is given to network connectivity, the PC and its software is no longer an ends to a means but a conduit to what you rally want.

    The PC and the software that runs on a PC have become a commodity. Commodity pricing will follow.

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