Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

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  1. identicon
    Audioun Wade, 24 May 2007 @ 5:19pm

    Re:

    Why would you call people morons.Iam sure very many people dont have extra time or funds to buy a computer class.I was a novis 3 years ago.Didnt know anything about computers.And yes the first year if my pc crashed i would call dell.And belive me to this day there are some so called tech support people that sound like they are stanting on the other side of a bob wire fence yeling at you whith this God awful accent that will really give you a headace.But i will say there are a few of them that let me jot down some tips in case something else happend.But they spoke english well enough that i could understand.Let Dell sell what ever model they are going to sell but leave enough room for people to add upgrads video cards and all the other littel tech gadgets.They may not know how to do this at first but after they have learned from their mistakes beleive me they will be like trying get their computers upgraded to the max.And when they feel they are ready they will want to build one of their own.Are have one built.

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