Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

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  1. identicon
    Casper, 24 May 2007 @ 3:25pm

    Re: Bad idea

    This really isn't a great idea. Although it is a good thing that Dell is moving towards a new sales strategy, selling at Wal-Mart is going to cheapen the brand. I personally have never had any problems with a Dell PC and have found than very reliable and even well designed in some cases, but selling at Wal-Mart will make anyone looking for a high quality computer look elsewhere.

    That's not quite true. People who are looking to spend a more significant amount of money on a higher end system will typically be more educated then the average buyer. Generally they would know whether or not Dell provided a system that met their requirements.

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