Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

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  1. identicon
    you don't have to be a coward any more, 25 Jun 2007 @ 9:31am


    Anonymous Coward,

    You seem to be preoccupied with posting comments to every article on Techdirt. If you're lonely, reach out to a local Christian church. The love of Christ can fill the void that you keep trying to fill with posts to news articles in hopes of getting someone to respond. I responded to your article too, but not out of offense to what you said about people who shop at Wal-Mart (your intent?), but because it's obvious by your screen name and your posting frequency (practically every article I've ever read on techdirt) that you need something. I'll tell you, Jesus Christ can satisfy that need better than any online communication or otherwise. Just pick up a Bible and start reading it. Seek out answers to your objections and questions in the local Christian church. If you seek God, you'll find that He's been waiting for you all along. You might just find that you have a different view of people who shop at wal-mart. I'll be praying for you.



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