Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

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  1. identicon
    techi2003, 4 Jun 2007 @ 4:45pm

    Dell and Wal Mart Retail Sale

    I can see how this topic is split, but from my point of view i definitely see what dell is doing here, even if they're selling lower end dimensions (the amd's and pen D's) it really wont hurt dells good/high quality standards; i know many people who would disagree with me but i have 250 dells to deal with every day and their easy internal (physical) arragement is convinient i had to deal with HP's and wasn't too bad and i know that IBM offers the same easy interface but the company budget wouldn't allow such prices, all in all as long as dell remembers not to include such things as the XPS lineup into Wal Mart than it should be fine because XPS is the dell prestige lineup and if they funnel it into walmart then all quality is down the drain. I'll give you an example Hp does not have a prestige lineup even if they did you dont feel that because it is all being funneled in to the mass retail market giving the consumer a bad impression, whereas if you have a lineup where only computer literate/smart or big wallet people can access than you only serve those that deserve the high end/high quality of the XPS lineup, also Dell has its own XPS tech support therefore if the market is flooded with low end computers then all us computer literate will get a nice tech support not cluttered; the XPS tech support.

    to conclude Dell knows best and if Micheal is stupid enough in dropping quality for quantity then dell is gonna die but if smart we have a long time with dell still.

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